Food is a high-involvement category and Maggi is loved by children and adults who have grown up consuming the instant noodles. Photo: Indranil Bhoumik/Mint Mumbai: Brand consultants have criticized Nestle India's clumsy damage control attempt on ... Livemint.com, 3 days ago
Mumbai, May 19 India's automobile major Tata Motors on Tuesday launched the GenX Nano, a new technologically-advanced hatchback aimed at the "trendy, youthful, bold and stylish customer". Some analysts, however, expressed their doubts about the ...ProKerala.com, 5 days ago
actor's PR machinery is at work dealing with the negative press his conviction in the hit-and-run case has generated, we wonder what happens to the brands he endorses. The popularity and good press earned by a celebrity brand endorser brings a ...Agencyfaqs!, 2 weeks ago
Chennai, April 30 The Indian insurance regulator's proposal to make banks sell policies of at least two insurers of each category - life, general and health - has thrown up an unexpected brand equity challenge for the banks, insurance experts say.ProKerala.com, 3 weeks ago
I spent five years learning Economics and one of the few things I learnt was In India agriculture is a gamble with the monsoon. I could almost picture the lines of worry on the Indian farmer's face as he squinted at the sky, more with hope than with ...Hindu Business Line, 2 months ago
For some time, music lovers of New Delhi have been getting a continuous stream of Carnatic music by Chennai-based vocalists. The Carnatic music scene in the National Capital, for quite some time, has been charged with a continuous stream of ...The Hindu, 2 months ago
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