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About 3 results for "susan pinto"

For advertisers, old is now gold
Rediff.com

For advertisers, old is now gold

60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes. Viveat Susan Pinto reports. The banter between mother and son -- played by Revathy and Vikrant Massey -- in an Axis Bank ad brings a smile to everyone's faces, and it also draws attention to something else: the changing portrayal of the elderly in Indian advertising today.   An elderly mother talks to her adult son about the need to secure his future while home loan rates are down. 'Buy a ... Rediff.com, 4 weeks ago
Rediff.com

'India's consumer market will touch $4 trillion by 2025'

'The e-commerce market in India will be $50 billion in size by 2020.' 'Pride in being Indian and buying Indian is growing.' 'Post-DeMo, the economics of wholesale has changed, which augurs well for consumer goods and retail.' As the head of the consumer and retail practice at The Boston Consulting Group (BCG), Thomas Lutz, bottom, left, has a close view of these sectors in all markets the consultancy major operates in. This includes India as well, a market that Lutz shows a keen interest owing ...
 Rediff.com7 hours ago
Rediff.com

'The pain that trade faced due to GST will ease'

'Dealers, distributors will be ready by September for the festive period because that is a big peak for them.' 'We have moved away from the wholesale channel following GST.' On Tuesday, the Rs 4,300-crore (Rs 43 billion) Bajaj Electricals extended its brand licence agreement with UK-based kitchen appliances major Morphy Richards, launching a new range of products. Chairman & managing director Shekhar Bajaj, bottom, left, cousin of industrialist Rahul Bajaj, tells Viveat Susan Pinto the ...
 Rediff.com2 months ago
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