has closed a case alleging abuse of dominant position by the television audience measurement services agency, TAM Media Research Private Limited, in relation to the procedure adopted for measurement of Television Rating Points (TRPs) or Television ... Lexology, 1 month ago
BARC measures habits of 153.5 mn TV households but it's not a Census: Partho Dasgupta - Agencyfaqs!, 1 month ago
BARC Refutes Ravi Shankar Prasad's TV Ratings Remarks - Businessworld India, 1 month ago
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BARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.Economic Times, 2 months ago
Ad viewability is a key concern for the year ahead according to media agencies surveyed by the Audited Media Association of Australia. More than half of the media agency staff surveyed (52%) believe the issue of an ad being seen is a key issue ...Mumbrella, 1 week ago Media Agencies Lack Trust In Mobile And Programmatic B&T Online, 1 week ago
Move brings TV industry closer to total audience measure of on-demand and live views Audience research company Nielsen will offer its Digital Ad Ratings (DAR) method of measuring online campaigns to Irish advertisers from October, it has told ...Irish Times, 2 weeks ago
Hejmadi had joined the Hindi general entertainment channel as Business Head in July 2014 from TAM India where he was Senior Vice-president Strategy Group & Marketing BestMediaInfo Bureau | Delhi | May 9, 2016 Pradeep Hejmadi Pradeep ...Best Media Info, 2 weeks ago
(Long live the Establishment Survey). Lane Erickson 123RF.comMany years ago when I started as a media planner at VZ in Johannesburg (owned by Ogilvy & Mather) I was thrilled to be put onto the SFW team. My portfolio was mainly low-priced wines and ...Biz Community, 3 weeks ago
Want to help him manage the pressure? Energise him! The packaging for Kellogg's oats has landed the company in a social media row after Purnima Menon, a senior researcher at the International Food Policy Research Institute took the brand to task ...Firstpost.com, 4 weeks ago
Confirming a media report that the IPL viewership numbers for this season have been quite low, figures released show that this is the second poorest start to an IPL season in terms of audience interest. According to a report in an English daily, ...DNA India, 1 month ago
There has been a paradigm shift in ratings measurement since TAM ratings ceased to exist. What should be the comparative mapping benchmarks for the 2015 edition and how should advertisers count the value of their buck spent? Raushni Bhagia | ...Best Media Info, 1 month ago
When it comes to consumer-packaged goods (CPG), understanding a product's total addressable market (TAM) is key to developing and implementing a sound investment strategy for that product's company. I've written many articles in the CPG category ...Seeking Alpha, 1 month ago
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