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About 453 results for "tam media research"

BARC ratings rolled out with a sample size of over 10,000 households
Media Nama

MIB bars BARC from releasing TV ratings data; TAM to continue ...

MUMBAI: The newly launched television audience measurement Broadcast Audience Research Council (BARC) India has been asked to stop releasing ratings by the Ministry of Information & Broadcasting (MIB) before the issues related to its registration is ... Indian Television, 2 weeks ago
All BARC, no bite Financial Express, 1 week ago

3 images for "tam media research"

Agencyfaqs!, 1 month ago
MSN India, 3 weeks ago
Financial Express, 1 month ago

How's Sachin Tendulkar faring on endorsements post-retirement?

At his peak, Sachin Tendulkar endorsed 18-20 brands; today, it's four, according to TAM Media Research. Photo: HT New Delhi: He's 42, an age considered too old for a top brand icon. He retired from his profession—playing cricket—over 18 ...
 Livemint.com3 weeks ago

IPL 8 Attracts 182M Viewers; Women Audience Swell To 36%; Vodafone, Amazon Top Advertisers

TAM Media Research (joint venture between AC Nielsen and Kantar Media Research/IMRB) has released their latest TV viewership data for IPL 8, and the stats are encouraging for advertisers. As per the research conducted till 45 matches of this session, women ...
 Trak.in3 days ago

Is it time up for TAM ratings?

TV research could soon face a major shake-up as advertisers look for a more efficient and less costly way of measuring audiences, a leading media agency executive has warned. TV research could soon face a major shake-up as advertisers look for a ...
 Irish Independent1 week ago

Vanita Kohli-Khandekar: Media regulation - Looking London, going Tokyo

Last week, the Ministry of Information and Broadcasting (I&B) tried to stop the Broadcast Audience Research Council (BARC) from sharing data on television ratings till it was registered. BARC, which had applied for registration in November last ...
 Business Standard India1 week ago

IPL: Lack of metric to calculate viewership can hit marketing plans of advertisers, media planners

KOLKATA|NEW DELHI: In the absence of any television ratings, media planners and advertisers are still using the TAM data discreetly for the current Indian Premier League (IPL) season that started on April 7. As much as Rs 1,000-1,200 crore of ...
 Economic Times1 month ago Lack of IPL TV ratings makes it a difficult pitch  Economic Times1 month ago
The Media Online

Audience research: No quick-fix solutions as SAARF presents findings

On 21April an impressive contingent of media owner, media agency, research and marketing personnel descended on the Bryanston Country Club. There was a definite crackle of anticipation as we settled down to hear Johan Koster present the research, ...
 The Media Online3 weeks ago PAMRO meeting on Media Research for One Continent  Biz Community1 month ago

Amid Ebola Outbreak, West African Governments Try to Isolate Media

By On the first Saturday of November 2014, when media owner and broadcaster David Tam Baryoh switched on the mic for his weekly "Monologue" show on independent Citizen FM in Freetown, Sierra Leone, he had no idea that criticizing the government's ...
 AllAfrica.com2 weeks ago
Indian Television

No viewer fatigue for IPL, concur rivals Barc and TAM

The year saw a slew of e-commerce brands flocking to advertise on IPL, including Paytm and Amazon. Photo: Hindustan Times Mumbai: The eighth season of the Indian Premier League ( IPL ) has exceeded expectations in terms of TV viewership and ...
 Livemint.com1 week ago 29% ads in IPL 8's live telecast from e-tail, says TAM  Business Standard India4 weeks ago Competitive Premier League drawing more women into audience  Economic Times3 days ago IPL8: Internet services & B2C grab eyeballs; Vodafone tops brands chart  Indian Television4 weeks ago

Guest Times: Will the BARC be more effective than the bite?

Sudha Natrajan, former CEO of Lintas Media Group and currently Co-founder of TMC- The Media Consultants, takes a look at what went wrong with TAM ratings and how ownership and technology are stacked in favour of the BARC ratings Delhi | May 18, ...
 Best Media Info6 days ago
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