MUMBAI: The newly launched television audience measurement Broadcast Audience Research Council (BARC) India has been asked to stop releasing ratings by the Ministry of Information & Broadcasting (MIB) before the issues related to its registration is ... Indian Television, 2 weeks ago
All BARC, no bite - Financial Express, 1 week ago
Enough room for 2 television data providers to co-exist: TAM - Economic Times, 3 weeks ago
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At his peak, Sachin Tendulkar endorsed 18-20 brands; today, it's four, according to TAM Media Research. Photo: HT New Delhi: He's 42, an age considered too old for a top brand icon. He retired from his profession—playing cricket—over 18 ...Livemint.com, 3 weeks ago
TAM Media Research (joint venture between AC Nielsen and Kantar Media Research/IMRB) has released their latest TV viewership data for IPL 8, and the stats are encouraging for advertisers. As per the research conducted till 45 matches of this session, women ...Trak.in, 3 days ago
TV research could soon face a major shake-up as advertisers look for a more efficient and less costly way of measuring audiences, a leading media agency executive has warned. TV research could soon face a major shake-up as advertisers look for a ...Irish Independent, 1 week ago
Last week, the Ministry of Information and Broadcasting (I&B) tried to stop the Broadcast Audience Research Council (BARC) from sharing data on television ratings till it was registered. BARC, which had applied for registration in November last ...Business Standard India, 1 week ago
KOLKATA|NEW DELHI: In the absence of any television ratings, media planners and advertisers are still using the TAM data discreetly for the current Indian Premier League (IPL) season that started on April 7. As much as Rs 1,000-1,200 crore of ...Economic Times, 1 month ago Lack of IPL TV ratings makes it a difficult pitch Economic Times, 1 month ago
On 21April an impressive contingent of media owner, media agency, research and marketing personnel descended on the Bryanston Country Club. There was a definite crackle of anticipation as we settled down to hear Johan Koster present the research, ...The Media Online, 3 weeks ago PAMRO meeting on Media Research for One Continent Biz Community, 1 month ago
By On the first Saturday of November 2014, when media owner and broadcaster David Tam Baryoh switched on the mic for his weekly "Monologue" show on independent Citizen FM in Freetown, Sierra Leone, he had no idea that criticizing the government's ...AllAfrica.com, 2 weeks ago
The year saw a slew of e-commerce brands flocking to advertise on IPL, including Paytm and Amazon. Photo: Hindustan Times Mumbai: The eighth season of the Indian Premier League ( IPL ) has exceeded expectations in terms of TV viewership and ...Livemint.com, 1 week ago 29% ads in IPL 8's live telecast from e-tail, says TAM Business Standard India, 4 weeks ago Competitive Premier League drawing more women into audience Economic Times, 3 days ago IPL8: Internet services & B2C grab eyeballs; Vodafone tops brands chart Indian Television, 4 weeks ago
Sudha Natrajan, former CEO of Lintas Media Group and currently Co-founder of TMC- The Media Consultants, takes a look at what went wrong with TAM ratings and how ownership and technology are stacked in favour of the BARC ratings Delhi | May 18, ...Best Media Info, 6 days ago
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