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About 461 results for "tam media research"

IPL 9: The vexed issue of ratings comparison
Best Media Info

Here is the inside story of the BARC-TAM deal

BARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research. Economic Times, 1 month ago
IPL 9: The vexed issue of ratings comparison Best Media Info, 1 week ago

CCI closes case against television audience measurement services agency

has closed a case alleging abuse of dominant position by the television audience measurement services agency, TAM Media Research Private Limited, in relation to the procedure adopted for measurement of Television Rating Points (TRPs) or Television ...
 Lexology1 month ago BARC measures habits of 153.5 mn TV households but it's not a Census: Partho Dasgupta  Agencyfaqs!2 weeks ago BARC Refutes Ravi Shankar Prasad's TV Ratings Remarks  Businessworld India1 month ago Raj TV 'Bribed' Panel Members, Says BARC  MrWeb1 month ago

TAM AdEx: Travel and Tourism advertising saw a 33 per cent growth in radio in Jan-Jun 2015

ism Corporation of Gujarat made it to the Top 10 list of advertisers across mediums The TAM Media Research's division AdEx has provided an overview of the advertising ad volume for the Travel and Tourism category, on different platforms, for the ...
 Agencyfaqs!1 month ago
Biz Community

AMPS is now officially dead

(Long live the Establishment Survey). Lane Erickson 123RF.comMany years ago when I started as a media planner at VZ in Johannesburg (owned by Ogilvy & Mather) I was thrilled to be put onto the SFW team. My portfolio was mainly low-priced wines and ...
 Biz Community3 days ago

Sexism sells? Researcher calls out Kelloggs for its packaging of oats

Want to help him manage the pressure? Energise him! The packaging for Kellogg's oats has landed the company in a social media row after Purnima Menon, a senior researcher at the International Food Policy Research Institute took the brand to task ...
 Firstpost.com4 days ago
DNA India

Declining interest in IPL: Viewership numbers for this season second lowest for all seasons

Confirming a media report that the IPL viewership numbers for this season have been quite low, figures released show that this is the second poorest start to an IPL season in terms of audience interest. According to a report in an English daily, ...
 DNA India1 week ago

Fitbit: Understanding The Value Of TAM When Investing In Consumer Goods

When it comes to consumer-packaged goods (CPG), understanding a product's total addressable market (TAM) is key to developing and implementing a sound investment strategy for that product's company. I've written many articles in the CPG category ...
 Seeking Alpha2 weeks ago

Ficci Frames 2016: Could television viewership be decoded better?

Partho Dasgupta, CEO, BARC, Raj Nayak, CEO, Colors, Shashi Sinha, CEO, IPG Mediabrands, Hitesh Chawla, CEO, Silverpush, and Paritosh Joshi, CEO, India TV debateā€¦ BestMediaInfo Bureau | Mumbai | April 1, 2016 The year 2015 saw the advent ...
 Best Media Info1 month ago

Apple Watch Competes With Fitbit Blaze: Uncovering Facts Through Logic And Sales

It has been an honor and pleasure to produce strong analytical research and data oriented articles for Seeking Alpha over the last three years-plus for myself as a former research analyst for Capital Ladder Advisory Group (certain assets were ...
 Seeking Alpha1 month ago

PolyU Develops Integrated iWheelchair System

Ir Dr. Eric Tam and wheelchair user demonstrate controlling curtain movement with iWheelchair. (PRWEB) March 18, 2016 The Hong Kong Polytechnic University (PolyU) has developed an intelligent system called iWheelchair, integrating a series ...
 PRWeb1 month ago
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