Tata Salt Lite garners huge participation for hypertension awa...

Leo Burnetts Arvind Sharma was confident that the Tata Salt Lite ads were legal and kosher, based on the fact that the client had approved the production and release.

The tally returns to where it was at the end of Goafest; minus Leo Burnett's winning entries for Tata Salt Lite that were withdrawn by the agency. The Goafest 2013 Abby Awards Governing Council had decided to withdraw the two Gold and one Silver ...

The Goafest super-jury, which met on April 23 to review all complaints and issues pertaining to some of the Creative ABBY award-winning advertisements, has decided against entertaining any speculation after the awards. These awards, instituted by ...

filed under Advertising, India I am appalled that no one is really worried about the clients whose work is under the scanner. My text to editor: There are some media reports on DDB Mudra Goafest wins and fresh allegations of plagiarism. Should we do ...

Section: News Category: Advertising The stringent procedure for selecting the Creative ABBY award winners, the Oscars of the Indian advertising sector, are clearly not surefire. Sustained criticism over the years has ensured that selection of ...

The global CEO and chairman of Leo Burnett Worldwide Tom Bernardin was at the recently concluded Goafest as a speaker on his maiden trip to Goa. Brand Equity caught up with him for a chat. Coincidentally, a few days later, all hell broke loose as ...

Seven days ago, 3,500 of the great and the good of India's advertising world packed the Zuri White Sands hotel in Goa's Varca Beach to hand out awards to the most creative" in their midst. But this was no normal Goafest; it continues to have ripples ...

First, the Ford Figo controversy. Then, jury members boycotting the process just days before the event. Then, creative and marketing honchos losing their jobs. And alas, Leo Burnett, the agency with both, the highest number of awards and Golds, ...

When agencies measure themselves, and are in turn weighed by their clients in terms of the number of awards they win, the race to grab awards can lead to the odd misstep. We are referring, of course, to "scam ads" ? ads created with the sole purpose ...