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How Datsun plans to break into the big league
Rediff.com

How Datsun plans to break into the big league

Manufacturer Nissan plans to get aggressive with brand communication and increase the number of customer touchpoints through showrooms, experience zones and other initiatives. Nearly three years back Nissan relaunched the Datsun brand and brought it to India, but Jerome Saigot, managing director, Nissan Motor India is candid enough in his assessment of the brand’s performance. He admits that the company needs to do more to ease the small car’s drive in the country.   “We ... Rediff.com, 1 month ago
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