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BCCI set for windfall in media rights battle
Rediff.com

BCCI set for windfall in media rights battle

IMAGE: The Indian cricket team (Image used for representational purposes. Photograph: BCCI/Twitter The world's richest cricket board was set to pocket nearly double of what it gained from the previous cycle of media rights after bidding for the next five years of Indian cricket could not be wrapped on Wednesday.   The e-auction of television and digital rights, a first in cricket, will enter a third day but the Board of Control for Cricket in India (BCCI) received a bid of 60.33 billion ... Rediff.com, 2 weeks ago
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