Management guru Virender Kapoor's latest book delves deeper into the career capabilities of people based on their star signs. Have you read the book yet? Illustration by Uttam Ghosh/Rediff.com The star sign you are born under gifts you with special talents and traits that are unique to you. But with the strong merits, also come weaknesses, that, if not managed well, may get the better of you. Virender Kapoor's latest book 12 Abilities of Extraordinary People lists the traits that are essential ... Rediff.com, 2 months ago
Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What a strange name," was our first reaction. I was with my client, a leading confectionery marketer based in south India and we were discussing the launch of a new brand by the global confectionery major Perfetti. The brand: Alpenliebe. The brand used a till then less used technical process known as ...Rediff.com, 1 month ago
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