Well on the way to leading the growth of SUV penetration in India, Vivek Nayer , Chief Marketing Officer Auto Division, Mahindra & Mahindra talks about Scorpio's return in a new generation avatar, a change in consumer profile to a more aspirational ... Impact, 1 month ago
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Signing on a celebrity brand ambassador is a foolproof way to grab the limelight. After all, the ROI, recall and recognition meters shoot up instantly. Then why do some brands take the route that's not star-studded? Henna Achhpal finds out… ...Impact, 1 week ago
It all started with a giggle. An odd moment during World War II. Major Eustace D'Souza of the 1/5th Maratha Light Infantry was checking on sentries when he came across one of them giggling. The source of the mirth, he found out, was down at the ...The Week, 2 weeks ago
The Mahindra Adventure rally team dominated the 4th round of the Indian Rally Championship 2014 held in Bengal. Rally De Bengal was the 4th round of the FMSCI Indian Rally Championship (IRC) 2014 that is run in compliance with the International ...Zeegnition, 3 weeks ago Mahindra Adventure wins A'Rally of Coimbatore 2014' Motor Trend India, 1 month ago
Brands are compelled to be at their best behaviour and always on their toes as social media bashing becomes the norm. How should brands deal with this pressing need to be quick, smart and human? Marketing honchos, digital heads and brand experts ...Best Media Info, 1 month ago
The clutter-breaking campaign, conceptualised by Interface Communications, introduces the new Scorpio while giving out the message that a hero is not what he looks, but what he does Sarmistha Neogy | Mumbai | October 20, 2014 Click on the ...Best Media Info, 1 month ago Mahindra and Mahindra unveils new generation Scorpio in Chandigarh for Rs 8.39 lakhs Financial Express, 1 month ago Mahindra launches refurbished Scorpio in UP market Business Standard India, 2 months ago
India's brightest, canniest marketers are masters of the universe of the 30 second spot, the press ad and eye-arresting outdoor hoarding. But here's how the auto sector intends to conquer the new frontier of digital. They tell us their masterplans ...Economic Times, 1 month ago
While buying a car online provides substantial saving, you need to be more careful about real estate. Buying a car online can actually lead to savings of 20-25 per cent. How? There is a dealer margin of five per cent. Then, there are transportation, warehousing and other costs that add up to this significant percentage. Says Nick Gill, senior vice-president, global automotive sector, Capgemini: "From the time the car leaves the factory, the cost to the buyer starts going up. This ...Rediff.com, 1 month ago Life on an online platform Business Standard India, 2 months ago
Lucknow: Credit that to the better connectivity or the demand for longer travel, sports utility vehicles (SUVs) are sweeping the rural roads in Uttar Pradesh. From Gonda to Ballia, the demands for faster, safer, spacious, comfortable and ...Times of India, 1 month ago
Last weekend, Land Rover Experience was held at Chennai. Mercedes-Benz had its Stardrive scheduled in Jaipur this month. Audi sportscar experience in September saw fans and member head to Buddh International Circuit to test the motorsport spirit of ...Rush Lane, 2 months ago
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