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Why Whirlpool decided to change

The consumer durables player has modified its decades-old logo as it hopes to hold fresh appeal beyond ‘mums’ to include millennials, says Ritwik Sharma. Illustration: Dominic Xavier/Rediff.com   Leading consumer durables player Whirlpool has recently introduced a new logo, modifying its decades-old earlier version to reflect its modernised brand values and offer a fresh appeal that goes beyond ‘mums’ to include millennials. The multinational brand, which has been ... Rediff.com, 1 month ago

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Indian Television, 6 months ago
International Business Times India, 7 months ago
Leisure Wheels, 6 months ago
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