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How Bajaj Auto's Discover Strategy Went Horribly Wrong
MotorBeam.com

How Bajaj Auto's Discover Strategy Went Horribly Wrong

Bajaj Auto has launched way too many Discovers, while also discontinuing models silently. This has led to customers losing faith in the brand while existing owners are angry over having bought a model which was discontinued abruptly. The Discover ... MotorBeam.com, 2 weeks ago
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