Regal Entertainment Group's Popcorn Aroma Immortalized by Yank...

Alex Rodriguez joined a group of injured New York Yankees starters Monday at the team's minor league complex, running, playing catch, and hitting off a tee. Alex Rodriguez is back on the field for the first time since surgery on his left hip almost ...

While mobile advertising is still in its infancy on social networks, marketers are closely monitoring this emerging channel. According to a release, "Mobile Social Advertising Fights To Win Over CMOs," a new report from Yankee Group, sheds light on ...

They've heard the "Who's on first jokes?" They've barely played together as a group. Still, there they were, the New York Yankees infield high-fiving and smiling with glee after having turned a

Yankee Group forecasts more than 313 million active cellular M2M connections by 2016. PR Newswire BOSTON, May 15, 2013 BOSTON, May 15, 2013 /PRNewswire/ -- More and more companies are beginning to see the strategic value in machine-to-machine (M2M) ...

Just the other day, we passed along a comment from BlackBerry CEO Thorsten Heins about his view of what the tablet market will be like in the future. Now, before you read his forecast, you need to understand that his company has not had much luck in ...

In some ways, star power isn't supposed to matter as much in baseball. So Ive been told. Even the biggest-name players in the biggest markets Derek Jeter, Alex Rodriguez, Mike Trout, etc. - don't hold the same kind of endorsement portfolios as ...

Two days ago, the New York Yankees, Manchester City, and Major League Soccer told us that New York was getting its own soccer team. Theyll be called New York City Football Club (NYCFC), which makes their intentions—note the city—clear, and the ...

Ken Davidoff Follow Ken on Twitter Blog: Baseball Insider Here at the traditional Memorial Day weekend milepost, we know little for certain about these surprising Yankees, besides this: Theyre the most popular Bronx baseball team in a long time.

Team will be co-owners of an MLS squad in New York City (Newser) The Yankees are extending their reach into the world of soccer. The team will be co-owners of an MLS squad called the New York City Football Club expected to play its first game in ...