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About 84 results for "yougov brandindex"

Diet Sodas Facing Challenges In Beverages Sector, Energy Drinks Continue To Gain Ground

Diet Sodas Facing Challenges In Beverages Sector, Energy Drink...

YouGov recently analyzed nearly 100 non-alcoholic beverage brands to identify how the sector has evolved in the U.S. over the past year. The findings indicate that is the most popular non-alcoholic US beverage brand in terms of recent customers., 3 weeks ago

12 images for yougov brandindex

Phone Arena, 1 week ago
San Francisco Chronicle, 2 months ago
Quartz, 1 month ago
Media Post, 1 month ago
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Marketing Tech, 2 months ago
UAE Interact, 2 months ago
YouGov, 3 months ago

The results of YouGov BrandIndex's annual brand rankings are in. The big winner? Amazon.

The rankings are based on Buzz scores, which are determined through interviews with U.S. consumers. More than 1,000 brands are ranked by asking consumers, If youve heard anything about the brand in the last two weeks, through advertising, news or ...
 Green Profit4 weeks ago How Brands Can Earn and Keep Moms Trust  Business 2 Community1 week ago The Most Beloved Beer Brands In America  Business Insider Australia4 weeks ago
Media Post

Taco Bell generates big perception gains following breakfast launch

New data from YouGov BrandIndex shows that Taco Bell has gained significant consumer perception points following the March launch of its breakfast menu. And, as that brand fights for morning market share, it has passed breakfast leader McDonald's in ...
 QSR Web4 days ago Taco Bell's Perception Rises; McDonald's' Dips  Media Post4 days ago Study Finds Consumer Perception Rises at Taco Bell While McDonald's Slides  Advertising Age6 days ago Taco Bell Takes Jab at McDonald's in Newest Ad  QSR Online1 week ago
Marketing Week

'Strong' House of Fraser brand sold to Chinese investors

House of Fraser's new Chinese owner Sanpower has described its £480m acquisition as a strong brand, a claim borne out by brand tracking data that sees the retailer performing solidly among its peers. Sanpower has bought a majority stake in the ...
 Marketing Week1 day ago

Brand Index: Cheaper supermarket brands are outflanking Morrisons

GERMAN discounters Aldi and Lidl continue to expand their reach in the UK at the expense of the so-called big four chains, with Aldi increasing its market share by more than a third. Tesco, Asda, Sainsbury's and Morrisons have all experienced a ...
 Yahoo! UK and Ireland1 week ago
Marketing Week

Nike England kit price controversy hits brand

The controversy over the cost of Nike's replica England shirts appears to have damaged perception of the sportswear brand with customers less likely to buy its products following news of the price hike. The controversy over the cost of Nike's ...
 Marketing Week1 week ago
Media Post

Engage Awards 2014 shortlist

Meet the brands in contention for the highly sought-after Marketing Week Engage Awards 2014 trophies. Here are all the shortlisted entries for the Engage Awards, in association with YouGov. The list features the brand and, where relevant, the ...
 Marketing Week2 weeks ago Lipton Wins Big At Academy Awards  Media Post1 month ago
Advertising Age

Ad Campaigns Are Finally Reflecting Diversity of U.S.

Tim Mahoney saw the potential for trouble. As part of Chevrolet's "Find New Roads" campaign, the brand's chief marketing officer helped create a commercial that would break on the Sochi Olympics featuring family vignettes, including gay and ...
 Advertising Age1 month ago

Paddy Power's Pistorius ad hits brand perception but not sales

The controversy over Paddy Power's advert encouraging people to bet on the outcome of Oscar Pistorius murder trial has negatively impacted perception of the bookmakers brand but it has also significantly increased awareness of its name and ...
 Marketing Week1 month ago

Cable TV News Brand Perception Remains Steady

Cable TV news network brand perception has been steady since the first of the year -- with Fox News still garnering the only positive overall results in consumer perception. YouGov BrandIndex Buzz -- which range from 100 to negative 100 --tallied ...
 Media Post1 week ago
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