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About 202 results for "yougov brandindex"

Carnival Brand Perception Negative, But Improving

Home Depot's PR problems dwarfed by Target breach

According to YouGov's BrandIndex, which gauges daily brand perception among consumers, Home Depot's rating fell from about 20 a week before reports of its data breach, to a score of 5, two weeks after. Read More Picking on Target? Outcry bigger ... CNBC, 3 days ago

12 images for yougov brandindex, 1 week ago
Chicago Daily Herald, 1 week ago
AME Info, 1 week ago
PR 2 Live, 1 week ago
Eye of Dubai, 1 week ago, 3 weeks ago, 3 weeks ago, 1 month ago
Travel Agent Central, 1 month ago
World Maritime News, 2 months ago

Burger King Risks Customer Loyalty With Canada Move, Study Finds

Burger King Worldwide Inc. Consumer perception of the brand -- measured by YouGov BrandIndex's Buzz score -- has turned negative following an Aug. 26 announcement that Burger King is merging with Tim Hortons Inc. (THI) and shifting its base north ...
 BusinessWeek1 week ago Burger King U.S. Customers Seen Shunning Chain After Canada Move  Bloomberg1 week ago Study: Burger King Risks Customer Loyalty with Canada Move  Moneynews1 week ago Burger King's US Customers Seen Shunning Chain After Canada Move  Moneynews1 week ago

Colgate's Media Buzz Score Suffers Amid Triclosan Concern

Colgate-Palmolive Co. The score -- a benchmark used by YouGov BrandIndex to measure positive and negative messages on a brand in the media - - has dropped by almost two-thirds, slipping to 6 yesterday from 17 on Aug. 8. Even so, consumers in the ...
 BusinessWeek1 month ago Colgate-Palmolive's brand perception plummets over triclosan  San Francisco Chronicle1 month ago Colgate's Brand Perception Suffers Amid Concern About Triclosan  Bloomberg1 month ago
Trade Arabia

Top 10 High Buzz Brands in UAE

Samsung, Google and Emirates top the mid-year brand rankings in UAE, recently released by research firm YouGov. During the first half of 2014, Facebook has been the nation's favourite social network, Emaar has earned a top developer's spot, while ...
 Dubai Chronicle1 month ago Samsung tops UAE buzz ranking  WARC1 month ago Samsung snatches Google's reign in the UAE  Teletimes International1 month ago Brand that beat Google to be UAE's No 1  Emirates2471 month ago

The 10 US Brands With the Most Positive Buzz

Amazon was the US company with the most positive "buzz" in the first half of 2014, according to a recent report from YouGov . The ranking was based on data from the BrandIndex Buzz Poll , which regularly asks respondents this question: "If you've ...
 MarketingProfs.com1 month ago Stat: Carnival Tops Most Improved Brand Buzz  Travel Agent Central1 month ago Stat: Marriott Tops Hotel Buzz  Travel Agent Central1 month ago Carnival tops list of buzz improvers  Miami Herald2 months ago
Nation's Restaurant News

Burger King experiencing tax inversion backlash

Sept. 10, 2014 New data from YouGov BrandIndex shows that Burger King is experiencing a major backlash from its $11M acquisition of Canadian-based Tim Hortons, announced Aug. 26. With the merger, Burger King plans to move the new company's ...
 QSR Web1 week ago Burger King: North American same-store sales rise 3.7%  Nation's Restaurant News5 days ago Perceptions of McDonald's, Wendy's decline; Burger King on the rise  QSR Web3 weeks ago Tim Hortons Poised to Bolster Burger King Breakfast Menu: Retail  La Repubblica3 weeks ago
AME Info

Samsung number one ranked brand in UAE

: Thursday, August 14 - 2014 @ 01:18 Global market research company YouGov revealed that Samsung is the number one ranked brand in the Top 10 Buzz Rankings across the United Arab Emirates for the first half of 2014. YouGov's BrandIndex tracks over ...
 AME Info1 month ago Samsung number one brand in Kingdom for 3rd year in a row  Saudi Gazette1 week ago Samsung number one brand in Saudi for 3rd year in a row  Zawya.com1 week ago Samsung ranked as number one brand in KSA  AME Info1 week ago

Consumers Split Between Purchasing A Kindle Or An iPad -- iPad Gains On Value Perception

YouGov BrandIndex ( is the only daily consumer perception research service of brands, interviewing 5,000 people each weekday from a representative US population sample, more
 Big News Network2 weeks ago

Samsung Buzzes at the Top For the 3rd Consecutive Year on YouGov BrandIndex

Home News Article S Sep 07 2014 Saudi Arabia - 07 September, 2014 Samsung, a global leader in digital media and digital convergence technologies, has been ranked for the 3rd year in a row as the number one brand in KSA on the list of "Top 10 Buzz ...
 Zawya.com1 week ago Samsung buzzes at top for 3rd consecutive year on YouGov BrandIndex  AME Info1 week ago

YOUGOV : ASOS rises from the ashes

A major challenge for high profile brands is how to react to a crisis, this can be logistical or a scandal within the public domain. Although differing in seriousness and effect, YouGov data can illustrate the impact negative publicity can have on ...
 4 Traders1 month ago ASOS rises from the ashes  Noodls1 month ago
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