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About 190 results for "yougov brandindex"

Is McD's millennial issue improving?

"The major movement since the metrics has been withmillennials and to a lesser extent with moms," said YouGov BrandIndex CEO Ted Marzilli in an email. "Both of these groups have seen an uptick in quality perception and purchase consideration. Austin American Statesman, 1 day ago

1 images for "yougov brandindex"

Interactive Investor, 1 week ago

Colgate's Media Buzz Score Suffers Amid Triclosan Concern

Colgate-Palmolive Co. The score -- a benchmark used by YouGov BrandIndex to measure positive and negative messages on a brand in the media - - has dropped by almost two-thirds, slipping to 6 yesterday from 17 on Aug. 8. Even so, consumers in the ...
 BusinessWeek2 months ago Colgate-Palmolive's brand perception plummets over triclosan  San Francisco Chronicle2 months ago Colgate's Brand Perception Suffers Amid Concern About Triclosan  Bloomberg2 months ago

Home Depot's PR problems dwarfed by Target breach

According to YouGov's BrandIndex, which gauges daily brand perception among consumers, Home Depot's rating fell from about 20 a week before reports of its data breach, to a score of 5, two weeks after. Read More Picking on Target? Outcry bigger ...
 CNBC1 month ago Consumers Split Between Purchasing A Kindle Or An iPad -- iPad Gains On Value Perception  Big News Network1 month ago

Burger King Risks Customer Loyalty With Canada Move, Study Finds

Burger King Worldwide Inc. Consumer perception of the brand -- measured by YouGov BrandIndex's Buzz score -- has turned negative following an Aug. 26 announcement that Burger King is merging with Tim Hortons Inc. (THI) and shifting its base north ...
 BusinessWeek1 month ago Burger King U.S. Customers Seen Shunning Chain After Canada Move  Bloomberg1 month ago Study: Burger King Risks Customer Loyalty with Canada Move  Moneynews1 month ago Burger King's US Customers Seen Shunning Chain After Canada Move  Moneynews1 month ago

YOUGOV : Lucozade still has the energy

Lucozade continues to be the dominant brand within the energy drinks market, and the adjoining sports drinks industry. Using YouGov BrandIndex we can explain the success of the brand, and why it is still a favourite among consumers. Our ...
 4 Traders2 days ago Lucozade still has the energy  Noodls2 days ago
Nation's Restaurant News

Burger King experiencing tax inversion backlash

Sept. 10, 2014 New data from YouGov BrandIndex shows that Burger King is experiencing a major backlash from its $11M acquisition of Canadian-based Tim Hortons, announced Aug. 26. With the merger, Burger King plans to move the new company's ...
 QSR Web1 month ago Burger King: North American same-store sales rise 3.7%  Nation's Restaurant News1 month ago Perceptions of McDonald's, Wendy's decline; Burger King on the rise  QSR Web1 month ago Tim Hortons Poised to Bolster Burger King Breakfast Menu: Retail  La Repubblica1 month ago

Samsung Buzzes at the Top For the 3rd Consecutive Year on YouGov BrandIndex

Home News Article S Sep 07 2014 Saudi Arabia - 07 September, 2014 Samsung, a global leader in digital media and digital convergence technologies, has been ranked for the 3rd year in a row as the number one brand in KSA on the list of "Top 10 Buzz ...
 Zawya.com1 month ago Samsung buzzes at top for 3rd consecutive year on YouGov BrandIndex  AME Info1 month ago

NFL brand confidence at its lowest point in over two years

With a string of domestic abuse cases bombarding the NFL recently, it's no surprise that confidence in the pro sports league is flagging. But despite NFL Commissioner Roger Goodell's press conference on Friday, the league is performing at its worst ...
 Fortune4 weeks ago
24/7 Wall St

Perception of NFL Brand Collapses

The Ray Rice scandal has taken its toll on how people view the NFL brand, which has usually been widely regarded by Americans. According to the YouGov BrandIndex, perception of the NFL brand has dropped to as low a level as at any time since 2012, ...
 24/7 Wall St1 month ago Survey: NFL's Brand Score Plummets Amid Ray Rice Controversy  Advertising Age1 month ago The Coin Toss: Is change only a buzzword in a post-Ray Rice NFL?  Individual.com1 month ago

YouGov : Pretax Profit Halves On Amortisation, Restructuring Costs

LONDON ( Alliance News ) - Market research firm YouGov PLC Monday reported a 51% fall in full-year pretax profit, hit by higher restructuring and amortisation costs during a year in which it acquired Decision Fuel and subsequently renamed it YouGov ...
 4 Traders1 week ago YouGov Pretax Profit Halves On Amortisation, Restructuring Costs  TMC Net1 week ago
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