"The major movement since the metrics has been withmillennials and to a lesser extent with moms," said YouGov BrandIndex CEO Ted Marzilli in an email. "Both of these groups have seen an uptick in quality perception and purchase consideration. Austin American Statesman, 1 day ago
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Colgate-Palmolive Co. The score -- a benchmark used by YouGov BrandIndex to measure positive and negative messages on a brand in the media - - has dropped by almost two-thirds, slipping to 6 yesterday from 17 on Aug. 8. Even so, consumers in the ...BusinessWeek, 2 months ago Colgate-Palmolive's brand perception plummets over triclosan San Francisco Chronicle, 2 months ago Colgate's Brand Perception Suffers Amid Concern About Triclosan Bloomberg, 2 months ago
According to YouGov's BrandIndex, which gauges daily brand perception among consumers, Home Depot's rating fell from about 20 a week before reports of its data breach, to a score of 5, two weeks after. Read More Picking on Target? Outcry bigger ...CNBC, 1 month ago Consumers Split Between Purchasing A Kindle Or An iPad -- iPad Gains On Value Perception Big News Network, 1 month ago
Burger King Worldwide Inc. Consumer perception of the brand -- measured by YouGov BrandIndex's Buzz score -- has turned negative following an Aug. 26 announcement that Burger King is merging with Tim Hortons Inc. (THI) and shifting its base north ...BusinessWeek, 1 month ago Burger King U.S. Customers Seen Shunning Chain After Canada Move Bloomberg, 1 month ago Study: Burger King Risks Customer Loyalty with Canada Move Moneynews, 1 month ago Burger King's US Customers Seen Shunning Chain After Canada Move Moneynews, 1 month ago
Lucozade continues to be the dominant brand within the energy drinks market, and the adjoining sports drinks industry. Using YouGov BrandIndex we can explain the success of the brand, and why it is still a favourite among consumers. Our ...4 Traders, 2 days ago Lucozade still has the energy Noodls, 2 days ago
Sept. 10, 2014 New data from YouGov BrandIndex shows that Burger King is experiencing a major backlash from its $11M acquisition of Canadian-based Tim Hortons, announced Aug. 26. With the merger, Burger King plans to move the new company's ...QSR Web, 1 month ago Burger King: North American same-store sales rise 3.7% Nation's Restaurant News, 1 month ago Perceptions of McDonald's, Wendy's decline; Burger King on the rise QSR Web, 1 month ago Tim Hortons Poised to Bolster Burger King Breakfast Menu: Retail La Repubblica, 1 month ago
Home News Article S Sep 07 2014 Saudi Arabia - 07 September, 2014 Samsung, a global leader in digital media and digital convergence technologies, has been ranked for the 3rd year in a row as the number one brand in KSA on the list of "Top 10 Buzz ...Zawya.com, 1 month ago Samsung buzzes at top for 3rd consecutive year on YouGov BrandIndex AME Info, 1 month ago
With a string of domestic abuse cases bombarding the NFL recently, it's no surprise that confidence in the pro sports league is flagging. But despite NFL Commissioner Roger Goodell's press conference on Friday, the league is performing at its worst ...Fortune, 4 weeks ago
The Ray Rice scandal has taken its toll on how people view the NFL brand, which has usually been widely regarded by Americans. According to the YouGov BrandIndex, perception of the NFL brand has dropped to as low a level as at any time since 2012, ...24/7 Wall St, 1 month ago Survey: NFL's Brand Score Plummets Amid Ray Rice Controversy Advertising Age, 1 month ago The Coin Toss: Is change only a buzzword in a post-Ray Rice NFL? Individual.com, 1 month ago
LONDON ( Alliance News ) - Market research firm YouGov PLC Monday reported a 51% fall in full-year pretax profit, hit by higher restructuring and amortisation costs during a year in which it acquired Decision Fuel and subsequently renamed it YouGov ...4 Traders, 1 week ago YouGov Pretax Profit Halves On Amortisation, Restructuring Costs TMC Net, 1 week ago
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