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About 159 results for "yougov brandindex"

Home Depot's PR problems dwarfed by Target breach
CNBC

Home Depot's PR problems dwarfed by Target breach

According to YouGov's BrandIndex, which gauges daily brand perception among consumers, Home Depot's rating fell from about 20 a week before reports of its data breach, to a score of 5, two weeks after. Read More Picking on Target? Outcry bigger ... CNBC, 2 weeks ago

14 images for yougov brandindex

Zawya.com, 3 weeks ago
Chicago Daily Herald, 3 weeks ago
AME Info, 3 weeks ago
PR 2 Live, 3 weeks ago
Eye of Dubai, 3 weeks ago
businessinsider.com, 1 month ago
businessinsider.com, 1 month ago
MarketingProfs.com, 1 month ago
Travel Agent Central, 2 months ago
World Maritime News, 2 months ago

Colgate's Media Buzz Score Suffers Amid Triclosan Concern

Colgate-Palmolive Co. The score -- a benchmark used by YouGov BrandIndex to measure positive and negative messages on a brand in the media - - has dropped by almost two-thirds, slipping to 6 yesterday from 17 on Aug. 8. Even so, consumers in the ...
 BusinessWeek1 month ago Colgate-Palmolive's brand perception plummets over triclosan  San Francisco Chronicle1 month ago Colgate's Brand Perception Suffers Amid Concern About Triclosan  Bloomberg1 month ago
MarketingProfs.com

The 10 US Brands With the Most Positive Buzz

Amazon was the US company with the most positive "buzz" in the first half of 2014, according to a recent report from YouGov . The ranking was based on data from the BrandIndex Buzz Poll , which regularly asks respondents this question: "If you've ...
 MarketingProfs.com1 month ago Samsung tops UAE buzz ranking  WARC1 month ago Samsung snatches Google's reign in the UAE  Teletimes International1 month ago Top 10 High Buzz Brands in UAE  Dubai Chronicle1 month ago
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BusinessWeek

Burger King Risks Customer Loyalty With Canada Move, Study Finds

Burger King Worldwide Inc. Consumer perception of the brand -- measured by YouGov BrandIndex's Buzz score -- has turned negative following an Aug. 26 announcement that Burger King is merging with Tim Hortons Inc. (THI) and shifting its base north ...
 BusinessWeek3 weeks ago Burger King U.S. Customers Seen Shunning Chain After Canada Move  Bloomberg3 weeks ago Study: Burger King Risks Customer Loyalty with Canada Move  Moneynews3 weeks ago Burger King's US Customers Seen Shunning Chain After Canada Move  Moneynews3 weeks ago
Nation's Restaurant News

Burger King experiencing tax inversion backlash

Sept. 10, 2014 New data from YouGov BrandIndex shows that Burger King is experiencing a major backlash from its $11M acquisition of Canadian-based Tim Hortons, announced Aug. 26. With the merger, Burger King plans to move the new company's ...
 QSR Web2 weeks ago Burger King: North American same-store sales rise 3.7%  Nation's Restaurant News2 weeks ago Perceptions of McDonald's, Wendy's decline; Burger King on the rise  QSR Web1 month ago Tim Hortons Poised to Bolster Burger King Breakfast Menu: Retail  La Repubblica1 month ago
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AME Info

Samsung number one ranked brand in UAE

: Thursday, August 14 - 2014 @ 01:18 Global market research company YouGov revealed that Samsung is the number one ranked brand in the Top 10 Buzz Rankings across the United Arab Emirates for the first half of 2014. YouGov's BrandIndex tracks over ...
 AME Info1 month ago Samsung number one brand in Kingdom for 3rd year in a row  Saudi Gazette3 weeks ago Samsung number one brand in Saudi for 3rd year in a row  Zawya.com3 weeks ago Samsung ranked as number one brand in KSA  AME Info2 weeks ago
Zawya.com

Samsung Buzzes at the Top For the 3rd Consecutive Year on YouGov BrandIndex

Home News Article S Sep 07 2014 Saudi Arabia - 07 September, 2014 Samsung, a global leader in digital media and digital convergence technologies, has been ranked for the 3rd year in a row as the number one brand in KSA on the list of "Top 10 Buzz ...
 Zawya.com3 weeks ago Samsung buzzes at top for 3rd consecutive year on YouGov BrandIndex  AME Info3 weeks ago Discounters top brands charts  Scottish Grocer2 months ago

YOUGOV : ASOS rises from the ashes

A major challenge for high profile brands is how to react to a crisis, this can be logistical or a scandal within the public domain. Although differing in seriousness and effect, YouGov data can illustrate the impact negative publicity can have on ...
 4 Traders1 month ago ASOS rises from the ashes  Noodls1 month ago

NFL brand confidence at its lowest point in over two years

With a string of domestic abuse cases bombarding the NFL recently, it's no surprise that confidence in the pro sports league is flagging. But despite NFL Commissioner Roger Goodell's press conference on Friday, the league is performing at its worst ...
 Fortune1 week ago
24/7 Wall St

Perception of NFL Brand Collapses

The Ray Rice scandal has taken its toll on how people view the NFL brand, which has usually been widely regarded by Americans. According to the YouGov BrandIndex, perception of the NFL brand has dropped to as low a level as at any time since 2012, ...
 24/7 Wall St2 weeks ago Survey: NFL's Brand Score Plummets Amid Ray Rice Controversy  Advertising Age2 weeks ago The Coin Toss: Is change only a buzzword in a post-Ray Rice NFL?  Individual.com1 week ago
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