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About 163 results for "yougov brandindex"

Carnival Brand Perception Negative, But Improving
Skift

YouGov : BrandIndex Mid-Year Buzz Report: Carnival Cruise Line...

YouGov's BrandIndex reported it has ranked Carnival Cruise Lines the most-improved U.S. brand in consumer perception, or "buzz," in its mid-year 2014 Buzz Rankings Report. According to a release from the company, throughout the second half of ... 4 Traders, 2 days ago
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Travel Agent Central

Stat: Carnival Tops Most Improved Brand Buzz

Carnival topped the list of brands with the most-improved positive consumer sentiment, according to YouGov BrandIndex's Buzz score. The Buzz score asks respondents, "If you've heard anything about the brand in the last two weeks, through ...
 Travel Agent Central1 week ago Stat: Marriott Tops Hotel Buzz  Travel Agent Central1 week ago Carnival tops list of buzz improvers  Miami Herald1 week ago Amazon, Carnival Top Buzz Lists  Media Post2 weeks ago

Costco, Netflix And Apple Among LGBT Coomunity's Top-Perceived Brands, Per YouGov BrandIndex

A major U.S. retail chain has nabbed the top spot when it comes to the lesbian, gay, bisexual and transgender (LGBT) community's best-perceived brands, a new survey has revealed. Making the leap from No. 14 last year, Costco surpassed Netflix and ...
 Huffington Post1 month ago Costco's Equality Efforts Pay Off as LGBT Perceptions Rise  Brandchannel.com1 month ago Costco Tops LGBT Perceptions  Media Post1 month ago
Trade Arabia

Etihad Airways brand awareness soars: YouGov

The brand awareness of Etihad Airways, the national airline of the UAE, has grown considerably during the last few weeks, according to YouGov, one of the world's leading market research companies. Following a spate of new initiatives by Etihad ...
 Trade Arabia1 month ago

YOUGOV : Unethical online business behaviour threatens integrity and value of social media, according to new study

- One in five consumers have experienced brands behaving unethically online - Almost half of consumers threaten to boycott businesses that manipulate social media - CIM launches '10 Commandments of Keeping Social Honest' London - Consumers ...
 4 Traders1 month ago Unethical online business behaviour threatens integrity and value of social media, according to new study  TMC Net1 month ago
Retail Gazette

Discount retailers storm brand rankings

Aldi is the brand creating the most social media buzz, according to a recent YouGov BrandIndex poll. Aldi claimed the number one spot and its discount supermarket cousin, Lidl, came in fourth place. The rankings were based on a survey which ...
 My Retail Media1 week ago Aldi named as UK's favourite brand  AOL UK1 week ago Aldi is named UK's top brand  WARC1 week ago Aldi ranked as top UK brand  Retail Bulletin2 weeks ago
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4 Traders

Nationwide is top high street bank and savings brand in YouGov's mid-year rankings

Nationwide is the top high street bank and savings brand so far in 2014, mid-year figures from YouGov's BrandIndex show. The rankings are based on YouGov's BrandIndex Buzz score (which measures whether consumers have heard anything positive or ...
 Noodls1 week ago YOUGOV : Nationwide is top high street bank and savings brand in YouGov's mid-year rankings  4 Traders1 week ago

Double Down provides little buzz lift for KFC

New research from YouGov's BrandIndex shows that KFC gained momentum in February from its #HowDoYouKFC marketing campaign, timed to coincide with the Sochi Olympics . According to a press release, the Sochi Olympics in early February brought the ...
 QSR Web2 months ago
Motley Fool

Why the Amazon-Hachette Battle Didn't Cost the Retailer its Top Brand Ranking

Amazon ( NASDAQ: AMZN ) may be the Bill Clinton of brands. The company has built up so much good will, scandals and negative publicity can't seem to dent the public's love for the online retailer. Despite Amazon's strong-arm tactics withbook ...
 Motley Fool1 week ago Amazon ranks No. 1 in consumer perception  FierceRetail1 week ago Amazon Has the Best Consumer Perception of Any Brand  Adweek Online2 weeks ago
Gay.com

The Best-Loved Brands in the LGBT Community

Is supporting gay rights good for business? By Melissa Hoffmann Many major brands have been vocal on both sides of the gay rights issue. It's not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found ...
 Adweek Online1 month ago STUDY: What's the Most Gay-Friendly Brand?  Gay.com1 month ago
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