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Why 'She' is uncomfortable in Emami's basket of brands
Rediff.com

Why 'She' is uncomfortable in Emami's basket of brands

One of the reasons for the failure, say industry experts and financial analysts, is that Emami strayed too far from its core with sanitary napkins. Even as the Kolkata-based company powers its national ambitions by taking local brands to the big stage, it has struck nought with a sanitary napkins brand it bought two years ago.   ‘She Comfort’, acquired from Royal Hygiene Care in 2014, is almost invisible in the marketplace today. This despite the fact that two other brands ... Rediff.com, 1 month ago
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