Global adspend growth revised

L'Oréal has called a review of its £135 million UK and Ireland media account, currently held by ZenithOptimedia. It is thought that the review is motivated by a desire to ensure LOréal is working with the best media partners as it looks to ...

Australian advertising expenditure is tipped to record year-on-year growth of 2.2 per cent in 2013, according to ZenithOptimedia. Advertising in the second half of the year is expected to be boosted by the September federal election. Internet ...

EXCLUSIVE: Merck has awarded its lucrative media planning and buying duties in Asia-Pacific to ZenithOptimedia, with ZO's local arm reappointed to the pharmaceutical giant's account

LONDON, June 18 (Reuters) - Media forecasting agency ZenithOptimedia cut its world advertising spend forecast for 2013 for the second time on Tuesday, blaming recession in the euro zone and heightened security concerns in South Korea. ...

Google has announced a global partnership with Publicis Group's ZenithOptimedia aimed at encouraging brands to increase their media spend on mobile as consumer usage of wireless devices becomes mainstream. Thomson's iAdvisor Diane Bellamy on a ...

ZenithOptimedia has poached Mediacom's Jonathan Betts to a group business director role, where he will manage its lucrative

It has been closing the gap for years, but online will finally surpass TV to become Canada's largest advertising medium by 2014, according to the latest ad spend forecast from ZenithOptimedia. Zenith projects Canadian advertisers will spend $3.9 ...

SHANGHAI - Five agencies—Carat, PHD, ZenithOptimedia, Walkon and GADA—are believed to be gearing up for Fiat's media pitch

report LONDON, April 29 ZenithOptimedia, the forecasting unit of Publicis Groupe , the world's third-biggest advertising group by sales after WPP and Omnicom, predicted the global advertising market would be worth $518 billion by the end of this ...