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About 105 results for "zenithoptimedia india"

Achhe din for advertising and marketing fraternity in 2016?
DNA India

India adspends will grow 13% next year: ZenithOptimedia

Leading media agency network ZenithOptimedia sees advertising expenditure in India growing 13% in 2016 led by spend on television. DNA, 2 months ago
Indian adspend buoyant WARC, 2 months ago

Ad spend growth of 13% is a positive development: Anupriya Acharya

Anupriya Acharya, Group CEO, ZenithOptimedia India, tells Pradyuman Maheshwari that the actual ad spend growth in India for 2015 will be at 13% as against 12% forecast last year, primarily driven by higher than expected growth on TV at 15%.
 DNA2 months ago Ad spend in India seen growing 13% next year  Livemint.com2 months ago

India, an ad spend hot spot

ZenithOptimedia predicts global ad expenditure will grow 4.7 per cent in 2016 to $579 billion by the year-end. TV is currently the dominant advertising medium, with a 38 per cent share of total ad spend in 2015. But in 2018, the internet is expected to ...
 Business Line1 month ago Asia continues to see patches of ad spend growth  Marketing-interactive.com2 months ago Strong Ad Spend Growth In 3 Asian Markets; APAC Expenditure on Audience Data Drops in Q3  ExchangeWire1 month ago
Best Media Info

ZenithOptimedia forecasts global ad expenditure growing by 4.7% in 2016

India is seen as the new hot-spot among Asian and BRIC advertising markets. In 2018 mobile advertising will overtake desktop and account for 50.2% of all internet advertising BestMediaInfo Bureau | Delhi | December 7, 2015 ZenithOptimedia's ...
 Best Media Info2 months ago Falling oil prices will shrink MENA advertisement spending - Zenith  Gulf Business3 weeks ago Global ad spend trends: Internet to overtake TV by end of 2018  Net Imperative2 months ago Global mobile ad spending to overtake desktop in 2018: ZenithOptimedia  Digital Market Asia2 months ago

Creativeland Asia grabs global creative mandate for Micromax Informative

MUMBAI: Creativeland Asia (CLA) has grabbed the global creative mandate for Indian handset maker Micromax Informative after a month-long multiagency pitch. Confirming the development, Shubhajit Sen, chief marketing officer at Micromax Informatics, ...
 Economic Times3 weeks ago

Digital need not come at the cost of print

, Head, New Media at Indian Express Conventional wisdom in our industry says drop the cover price, aggressively pursue discounted subscription schemes, and lose up to Rs 5-6 per copy you sell. Then have advertising make up the loss. In my ...
 Techcircle.in1 month ago Push both the journalism and the technology  VC Circle1 month ago

IPG Mediabrands retains media duties of Reckitt Benckiser in India

he global FMCG company had selected IPG Mediabrands' Initiative in India in 2013. In a recent pitch initiated by Reckitt Benckiser (RB) in India, IPG Mediabrands has retained the media duties of the FMCG major. The company had selected ...
 Agencyfaqs!1 month ago
Digital Market Asia

ZenithOptimedia wins media duties of HomeShop18

Related Items Hari Krishnan HomeShop18 Vikrant Khanna ZenithOptimedia ZenithOptimedia has won the media planning and buying mandate of HomeShop18. ZenithOptimedia will focus on maximising the presence of HomeShop18 in the emerging markets. ...
 Digital Market Asia1 month ago ZenithOptimedia bags HomeShop18'smedia mandate  Indian Television1 month ago ZenithOptimedia bags HomeShop18 account  Afaqs1 month ago Flashed Yesterday: ZenithOptimedia wins media duties of HomeShop18  Best Media Info1 month ago

Mullen Lowe Lintas Group, India wins 75th award, becomes most awarded agency of 2015

All 75 awards were won either for market or campaign effectiveness or on overall agency performance, with the final win taking place at the Campaign Asia Agency of the Year Awards BestMediaInfo Bureau | Delhi |December 9, 2015 In what can ...
 Best Media Info1 month ago

Zenithoptimedia predicts growth in global adspends in 2016

t is a 0.8 percentage point improvement from 2015. Leading global media agency ZenithOptimedia has predicted that the global ad expenditure will accelerate to 4.7 per cent in 2016, amounting to US$579 billion by the end of the year. The global ad ...
 Agencyfaqs!2 months ago Agencies Forecast 4-Plus Percent ...  Media Post2 months ago Agency Forecasters Predict 4-Plus Percent Global Ad Spend Growth For 2016  Media Post2 months ago
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