Global Ad Spend Continues Uptick; Internet to Overtake Print i...-- ZenithOptimedia predicts global ad expenditure to strengthen over the next three years, rising from 3.5% in 2012 to 3.9% in 2013 and 5.6% in 2015. The consensus among economic forecasters is that the global economy will gradually build up speed ... American Printer Magazine, 6 days ago
Strengthening economy to boost global advertising growth from 3.9% in 2013 to 5.6% in 2015.
- HispanicAd.com, 3 weeks ago
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IPL advertisement rates surge for last four matchesMulti Screen Media Pvt. Ltd (MSM), the official broadcaster of the Indian Premier League (IPL), is asking for Rs.15 lakh per 10 seconds of ad time during the last four matches of the tournament, about three times what it charged for the league ... Individual.com, 2 weeks ago
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Too-much-cricket-T20-league-TV-ratings-peter-outThe annual cricketing extravaganza, the India domestic league, may be playing to packed stadiums, but it is unlikely to live up to its promise as a primetime television spectacle. Viewership ratings for the second week of the tournament are said to ... Hindustan Times, 4 weeks ago
On the sports wagon
Hindustan Times, 1 month ago
On-the-sports-wagon
Hindustan Times, 1 month ago
PepsiCo looks forward to Indian Premier League
WARC, 1 month ago
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IPL 2013: First Week Matches Reach Record Breaking 100 Million ViewersThe sixth season of the Indian Premier League (IPL), which began with much fanfare on 2 April, reached a record number of 100 million viewers in the opening week. According to TAM viewership data, a total of 100 million viewers watched the five ... International Business Times UK, 1 month ago
IPL hits a six in first week
Sify, 1 month ago
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Publicis launches digital agency Razorfish in IndiaMaurice-Levy-led Publicis Groupe has launched its digital agency Razorfish in India. Anticipated for a while now, Razorfish's entry follows acquisition of a local company called Neev, which is based in Bangalore and is a provider of software ... Smart Investor, 1 month ago
Publicis Groupe Acquires Neev, a Leading Software Service Provider in India
Sys-Con Belgium, 1 month ago
PUBLICIS GROUPE: Acquires Neev, a Leading Software Service Provider in India
4 Traders, 1 month ago
Publicis Acquires Digital Marketer Convonix
Media Post, 2 months ago
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Madison Media bags McCain Foods India media mandateSection: News Category: Media Planning & Buying The agency will handle traditional media planning and buying, digital and display for the multinational company. Madison Media has been chosen by McCain Foods India as its media agency of record (AoR). Agencyfaqs!, 2 months ago
Maxus wins redBus media account
Agencyfaqs!, 5 days ago
Abhishek Jain joins Havas Media as VP, investments, West
Agencyfaqs!, 2 months ago
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Brands on IPL: To Be, Or Not To Be?filed under Advertising, India The author points to clear directions that have emerged for advertisers - big or small - to leverage the IPL, depending on their requirements It's March again and the sixth edition of the IPL is just days away. Come ... Campaign India, 2 months ago
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Zenith sends British Airways message in a suitcaseAdvertising agency ZenithOptimedia has done an innovative outdoor campaign for British Airways at the Terminal 1B of the Mumbai airport. Satyajit Sen, Zenith's CEO, talks of the unusual campaign and its footprint DNA, 2 months ago
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Brand T20 takes a big knockNew Delhi, May 17 -- If the Indian T20 League were a listed company, many stakeholders would have lost their shirts following the spot fixing scandal that came to light on Thursday. Everyone connected with Indian cricket "Controversies are not good. Yahoo! India, 3 days ago
BrandnbspIPL takes a big knock
Hindustan Times, 3 days ago
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IPL on air, but teams still looking out for sponsorsThe sixth edition of Indian Premier League (IPL) is already off to a glitzy and glamorous start, but for some teams, the hunt for sponsors is still on. Franchises including Sunrisers Hyderabad, Royal Challengers and Rajasthan Royals are offering ... Individual.com, 1 month ago
IPL-on-air-but-teams-still-looking-out-for-sponsors
Hindustan Times, 1 month ago
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