The business win follows a competitive pitch process that was held in New Delhi recently. ZenithOptimedia India, part of the Publicis Groupe, has been appointed as media planning and buying partner by Viber, a mobile app company. The business win follows a ... Afaqs, 1 month ago
ZenithOptimedia bags Viber media duties - Indian Television, 1 month ago
ZenithOptimedia wins media duties of Viber - Best Media Info, 1 month ago
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Anupriya Acharya, group CEO, ZenithOptimedia (ZO), kickstarted a session titled The future of Indian Radio and Monetisation Opportunities' on day two of FICCI Frames 2014 with an observation that radio is a bigger influencer in India than it is ...Campaign India, 1 month ago FICCI Frames 2014: There is a monetisation opportunity in Radio as it goes digital Best Media Info, 1 month ago
Source:MMNetwork By:MediaMughals The global messaging and free voice calling application--Viber, has roped in Publicis Groupe agency, BBH India for handling the creative strategies for its recently established business in India. Following ...MediaMughals, 1 month ago Viber India awards creative duties to BBH India Agencyfaqs!, 1 month ago
IPL has a new headache — because a majority of its matches this season will be played outside India. Revenues may be hit because brands that sponsor the tournament or advertise during match telecasts are now in two minds on whether to bet ...Hindustan Times, 1 month ago
The shortlists are in Press, Radio, Film Craft and Media categories . Grey Worldwide India leads with 6 shortlists , all for its work on Duracell BestMediaInfo Bureau | Delhi | March 6, 2014 Adfest 2014 has announced the shortlists in eight ...Best Media Info, 1 month ago
The agency earns the title for the fourth year in a row. Mindshare and DDB MudraMax follow. Maxus India has retained the title of the most "dominant" agency profile for the fourth year in a row as per the RECMA 2013 report. The RECMA report ...Agencyfaqs!, 1 month ago
Slated for March 5, high-level panelists to discuss what it takes to become global level players BestMediaInfo Bureau | Delhi | February 26, 2014 CASBAA's annual India Forum will take place on Wednesday, March 5, 2014 in New Delhi. An ...Best Media Info, 1 month ago
NEW DELHI: Broadcaster Star India is looking to cash in on the upcoming Asia Cup cricket tournament to be held in Bangladesh, which will feature prime fixtures such as India-Pakistan clash. The company has already roped in big brands like Nokia ...Economic Times, 1 month ago
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NEW DELHI: Brands across India are set to take advantage of the upcoming national elections, redirecting adspend to news channels whose audiences are forecast to increase by up to 30% over a six-week period. With the new government likely to have a ...WARC, 2 weeks ago News Nation shows how pure news is still the best recipe for success Best Media Info, 1 month ago
After signs of stronger growth in the Americas and Asia Pacific, ZenithOptimedia has upgraded its global ad expenditure forecast for 2014. The Publicis Groupe agency now predicts global spending will grow 5.5% this year, reaching $537 billon. That's ...Media Post, 1 week ago
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