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How Paytm is gearing up for the festive season
Rediff.com

How Paytm is gearing up for the festive season

The firm will invest over Rs 1,000 crore in marketing, cash backs and promotional spends Planning to make a splash this festive season for its first major sale Paytm Mall, owned by Paytm Ecommerce Pvt Ltd has prepared a Rs 1,000-crore (Rs 10 billion) war chest. The recently-launched online mall app has brought in over a 1,000 brand stores and 15,000 brand-authorised retailers, selling over 65 million products. Since this is the company’s first festival season sale since launch, it is ... Rediff.com, 3 weeks ago
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