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Big FMCG firms are using own sites instead of third party to gather consumer data

Big FMCG firms are using own sites instead of third party to gather consumer data
The pandemic has changed consumer and shopper behaviour forever regardless of age, income level if one has a mobile device at home, most people have moved to some kind of shopping online, she said. Brands like Hindustan Unilever, Mondelez, Tata Consumer ...
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