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Covid-19 a black swan event; consumer trust more important than short-term sales: Madison’s Vikram Sakhuja

Covid-19 a black swan event; consumer trust more important than short-term sales: Madison’s Vikram Sakhuja
Real estate, jewellery and fashion too would be impacted by sentiment with consumers postponing high-value purchases. By Ratna Bhushan , ET Bureau | Last Updated: Mar 26, 2020, 09.04 PM IST “With digital viewing expected to increase, advertisers should ...
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